Chief Employee Experience Officer
Chief People Officer
Chief Engagement Officer
These job titles didn’t exist a few short years ago, but now they are a common occurrence in the workplace. But, why?
It appears that all the buzz surrounding the importance of employee engagement has turned HR departments everywhere upside down. They are going mad trying to capture that “secret sauce”, which motivates employees and makes them more collaborative and productive.
So far, many companies have tried exploring different benefit options and employee perks like free gym memberships, free lunches, flexible work policies, and even bring your dog to work days. But, even with all of these perks, there is still a gap, a silo, that is getting in the way of their employee engagement goals.
Sure, employee recognition programs, fun perks, and flexible policies help employees feel appreciated; but real change begins with meaningful everyday interactions and connection to goals. Sadly, “only 40% of employees are well informed on company goals, strategy, and tactics.” The flow of this information is often stifled from reaching lower level employees and they quickly become disjointed from the rest of the company. Gallup’s chief scientist of workplace management, Jim Harter, said that “it comes down to showing people how their work and contributions impact the success of the entire firm. Disengagement starts with having a confusing job.”
To solve this problem, Airbnb has appointed individuals who act as “ground control” to make sure their company’s mission and culture are brought to life everyday. They have dedicated much time and effort into a project called “workplace as an experience”, where their main focus is “tapping into the physical, emotional, intellectual, virtual, and aspirational facets of how an employee is engaged in the workplace.”
Airbnb realized that their employees needed an immersive experience with more touch points and more visibility. The problem was, one siloed department couldn’t possibly ensure that experience was taking place for every employee. So, their Chief Human Resource Officer became their Chief Employee Experience Officer, in order to fulfill the vision of an integrated employee work experience. Their hard work paid off too, because 90% of their employees now recommend them as a great place to work!
So, if your HR department is ready to be reinvented, take notes from the companies who are doing it right, and learn what works best for your employees along the way.