Advice for Leaders: How Jimmy Fallon Engages His Followers


Are your followers satisfied, or engaged?

There are so many innovative leaders raising the bar so that feeling satisfied is no longer enough to keep an audience. People are searching for and following the leaders that excite them and encourage them to take action.

When your followers are more than just satisfied, they are engaged and driven to act. And, that’s where the real power lies!

Leaders can learn a few things from Jimmy Fallon, because you need followers to lead and Fallon has plenty of those! And surprisingly, it took much more than a primetime show to get all of them.

So, how does Jimmy Fallon get and keep so many followers?

Here are a few pieces of advice we can learn from him:


Jimmy Fallon with Audience

Know your audience.

Fallon really understands his audience of mostly Millennials. More specifically, he knows where they spend their time and understands how to effectively engage with them.

Millennials love finding and sharing authentic, fun, interesting content. They love voicing their opinions and becoming a part of the conversation or experience. And, Fallon gives them the whole package. He captivates his audience by emotionally connecting with them. He makes them laugh, cry, and reminisce. Then, he goes a step further, and invites them to act upon that emotion by commenting or sharing on social media.

“We’re not trying to ignore the fact that people are in front of a computer at work and surf the Web all day long, or that kids check the Internet when they get home from school. We want to exploit that, and have fun with it. I’m on Facebook and I’ve been on Twitter just talking to my fans. It’s amazing!”

—Jimmy Fallon, prior to the show premiering in 2009

By leveraging his social media presence, Fallon continually engages with Millennials to keep them interested in what he is doing.  “The Tonight Show Starring Jimmy Fallon” YouTube channel has nearly 7 million subscribers, and the @jimmyfallon Twitter page has an astonishing 24 million followers!

Take Away: Who is your audience? Most likely they are your customers, potential customers, and even your employees. Where do they spend their time? What are they interested in hearing from you? All of these groups are vital to you or your company’s success, and all of them are looking for a reason to follow you.


Jimmy Fallon with muppets

Keep it fresh and get creative.

Beyond knowing his audience, Fallon is always doing something new and creative. Yes, it helps that he has plenty of resources to work with, including: an in-studio band, producers, writers, celebrities, politicians, and musicians. But, resources aren’t everything. Talk show hosts from the past had all of these resources too; they just didn’t get very creative with them. Their guests and topics changed, but the format stayed the same.

A new talk show format required a shift in focus from “What should I share with my audience?” to “What does my audience want me to share, and how?”.

Fallon was chosen to host because of his diverse abilities in acting, performing, and comedy. He was the guy who could keep viewers interested with variety and enthusiasm.

Take Away: If you want to inspire others into action, you have to present them with something new to keep them curious and interested. Mix up your approach. Try to avoid referencing and sharing the same types of content. And most importantly, ask your followers what they want and need from you.


Jimmy Fallon Christmas Sweater

Don’t do all the talking. Seek active participation.

Fallon doesn’t just talk at his audience, he interacts with them, in studio, on screen, and online.  He engages people in the most simplistic and powerful way, through constant interaction. By definition, an interaction is a reciprocal action or influence. It requires participation from two sides.

Take Away: When you ask people to interact with you or to get involved in what you are doing, they have to pay attention. They become engaged by their responsibility to listen and respond. So, don’t do all the talking and be authentic and inviting.      


Jimmy Fallon and Justin T

Know what you do best.

Fallon has changed the status quo in talk show entertainment (and a changing demographic deserves something new). He showcases his improv and impersonation skills, and by playing off of these strengths, his show created an authentic way to connect with people. People enjoy watching him because he is a performer in his element.

Take Away: It is so important to understand what you do best. Bring your experience and excitement to the table, and people will want to follow you.


Caboh Best Practices



Your first experience with any new software can be intimidating. Then, add an entire team to that experience and it can suddenly become quite daunting.

We understand the challenges of getting everyone onboard with something new. So, here are some tips to help you get the most out of your team’s new collaboration space.


  1. During implementation, leverage how your team already works together.

Don’t get overwhelmed. Caboh offers a variety of features to support the way your team naturally works together. You can slowly integrate your team’s work habits into Caboh by focusing on one feature at a time. It helps to start with a feature that is familiar and directly impacts daily workflow.

For example, if your team relies heavily on chat for daily communication, implement just this feature until everyone is onboard.


  1. Encourage your team to take advantage of integrations.

For example, everyone can easily connect Drop Box to their Caboh file system in order to quickly gain access to all their important documents.


  1. Create and join groups to make sharing with others easier.

Groups are important and versatile because they can represent departments, projects, teams, or clubs. Caboh uses custom sharing to personalize each user experience, and as a shortcut, you can select a group name to quickly share with all the members of that group.


  1. Replace internal email communication with Caboh’s threaded discussions.

Discussions are a great way to collaborate! Upload, share, and discuss anything (like a file, video, picture, or link) with groups or individuals.

Help your team avoid time-consuming email reply threads, which make it impossible to keep up with ongoing conversations.

Hint: Anyone on your team who still relies on email to communicate won’t be left out. Email notifications and digests help you stay on top of any Caboh activity (like a new discussion).


  1. Upload the company website or blog RSS to your Caboh Dashboard.

This customization displays company news and updates for everyone with little effort. Once your blog or website is integrated with Caboh, it will update automatically and no one will have to leave Caboh to find the information they need.


How to Connect Strategy and Execution



It is a necessary practice to set an intention for what you do.

At the beginning of a yoga class most instructors will tell you to set an intention for your practice so you can get the best outcome for your time. This is actually a simple, yet powerful technique. If you focus on the outcome you wish to achieve before you begin your practice, you are more likely to be satisfied with the end result.

Another example is the game of chess. You can outperform your opponent, if you plan out a strategy and set a specific intention for every move you make. There must be a reason for every decision, otherwise your strategy is weakened.

This concept holds true for decision making and strategy planning in business, as well.

With regards to business decision making, most companies focus all their energy on setting goals because the outcome of a goal is measurable and it can prove ROI. But, this approach lacks inspiration and it is less meaningful to workers who are further removed from the goal’s outcome. Companies need to realize that their intent, which is the deeper meaning behind their goals, is also important. It is the core reason why they set out to do what they do.

“By starting with your intentions, you get right to the source of what you truly want. Intentions are the core and the magic of all of your goals and desires.” – Author Mike Robbins

A well written vision statement can represent company intentions. It can even inspire and empower people by giving them a clear “mental picture – of what an organization wants to achieve”. When effectively communicated and reinforced by leadership, it serves as a very powerful tool to maintain strategy and boost employee engagement. The challenge is that a vision could be so large or abstract that leaders struggle to communicate it and employees struggle to connect with it.

“The essence of communication is intention.” – Werner Erhard

In order to effectively communicate the vision, leaders must break it down into smaller, more digestible pieces, which justify the intent of every goal and every decision. Then, they must communicate how each decision will ultimately satisfy the vision, which requires them to “zoom out” to look at the big picture. These micro and macro explanations give context for why each goal is relevant and important, allowing employees to see the value for themselves.

Although attentive communication can be very challenging to maintain, it is a necessary practice to keep everyone connected and focused on the same outcome.

Employees, especially millennials, need to see and understand the intent behind the strategy in order to effectively execute it. They need a window to their company’s soul.

“The result of bad communication is a disconnection between strategy and execution” – Chuck Martin, former VP at IBM

Intend to connect strategy and execution. Intend to fulfill the vision. Intend to inspire your team by including them in the strategy.   


5 Easy Ways to Kickstart Productivity


It can be very difficult to stay productive at work with all the office noise and distractions. Even if you work remotely, planning out your day can be challenging because of poor communication.

When there are too many things battling for our attention, we can feel overwhelmed and our productivity is stifled. And, if you allow it, you will be pulled in a million different directions and constantly struggle to stay grounded and focused.

We must realize that we have the power to decide how our attention is divided throughout the day.

According to the book “Essentialism” by Greg McKeown, in order to simplify our life, including our work life, we should pursuit “the right thing, in the right way, at the right time”.  So, by asking yourself questions like, “Is this the most important thing I should be doing with my time and resources right now?”, you can begin to focus on what is more meaningful to you and valuable to your team.

You can use these 5 simple steps to regain your focus, simplify how you work, and help your team become more motivated and effective.

1. Take 15 minutes to plan out your day. Make a to-do list habitual.

When you plan out your day, make sure you are very specific with your intentions, so you know exactly what you want to achieve. There are many arguments on whether you should make your daily to-do list the night before or that morning, but in reality, it doesn’t matter, as long as you do it!

Richard Branson Quote

2. Set a timeline for your goals. But be flexible!

To stay focused and keep yourself accountable, it helps to schedule each task with its intended completion date. Be realistic with yourself by setting attainable goals. This will help you stay on top of your to-do list without getting overwhelmed. Make sure you are flexible but persistent!

3.  Group related-tasks together and then prioritize them.

Start organizing your to-do list from most urgent, most important to non-urgent and less important tasks. Then, try to condense this list into fewer tasks by grouping them together, so you don’t feel stressed by a longer list. Remember to be selective and don’t over-commit yourself!

4. Share your to-do list with your team.

You can greatly improve your team’s productivity by communicating what you are working toward on a daily basis.  When you are more transparent with your team, you become  more accountable to them. Transparency also makes each team member feel more connected to the mission and helps them focus on tasks that will bring the most value.

5. Celebrate and reflect upon each accomplishment.

Success is a great motivator. Celebrating  progress (including small accomplishments) and reflecting upon what worked or didn’t work can be an easy way to help reinforce productive behavior. By using positive feedback, your team can learn from each other and discover how to effectively focus everyone’s time and energy.